>Small Business - The Benefit Of Adding Benefits To Payroll
Posted by nick_niesen on October 28th Terry Bradshaw Shirt , 2010
With unemployment rates going down and companies struggling to attract and retain quality employees, employers should pay close consideration to the emphasis being put on the importance of health care by employees. We have seen several times more and more that employees are first asking about the benefits plan and then about salary. It is obvious that affordable health care is prevalent on the minds of candidates.
For existing employees, we?ve found that offering higher benefits contributions in lieu of salary increases is a well received concept. Small businesses have their eyes on the bottom line and labor costs are one of the hardest hitting factors. By offering higher contributions to benefits plans employers are able to reduce the overall payroll costs. This is an area that most employers don?t spend a lot of time looking at because they think they are under the impression it will be too costly. Another misconception is that for a good benefits contribution plan Jack Lambert Shirt , an employer must purchase a group policy. This is not the case, a resourceful HR person will assist company leaders in researching alternative benefits options such as mini-meds (miniature medical plans with lower maximum coverage and limited visits), individual medical plans specific to each employee (often times much lower cost than group rates) and Health Savings Accounts just to name a few.
Small businesses should definitely consider benefits options now as there are proponents of legislation to make benefits mandatory for small to medium size businesses. At the end of 2005 California voters were presented with potential legislation that would require that certain employers provide health coverage for their employees and in some cases dependents through either (1) paying a fee to a new state program primarily to purchase private health insurance coverage or (2) arranging directly with health insurance providers for health care coverage. The state would also establish a new program to assist lower-income employees to pay their share of health care premiums.
This referendum lost by only about 2% so we are keeping our eye on this to resurface again in the very near future.
Are you tired of living off handouts from big-name marketers Javon Hargrave Shirt , earning meager affiliate commissions?
If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.
You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.
1. Be Unique. Write Your Own Content
Create Sean Davis Shirt , don't copy. You are never going to become a top marketer or ezine publisher if you keep publishing regurgitated information from other top guns. The only people who benefit from that exercise are the top guns themselves.
Start writing about your own unique experience as a marketer and share it with others. Write your own unique website content, reports, eBooks if you want to become a "household" name in the marketing community.
2. Be The Content Creator Artie Burns Shirt , Not The Distributor
Instead of publishing other people's newsfeeds on your website, think about how cool it would be to have YOUR own feed published on thousands of other sites. And then DO it. Create a feed using your own content like I did here and allow others to syndicate your articles.
Be The Product Seller, Not The Affiliate
The ones who make the most money out of a product are the product creators. The affiliates and resellers are always lower in the food chain because they do the selling for them.
No doubt affiliate marketing can make you a lot of money Chukwuma Okorafor Shirt , but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product.
It not only allows you to pay others to promote for you, but also builds your credibility in eyes of the marketing community.
4. Get Linked To Without Linking Back
The marketing top guns have thousands of people linking to them... and they never have to provide a link back to them. How do you get people to link to you? Simple. Just use the steps I outlined earlier to -
* Write content so good that others will WANT to link to it.
* Create a product and start an affiliate program that pays others for linking to you.
* Write unique articles and distribute them with your link in your resource box.
Do these and you'll get thousands of people linking back to you without even thinking to ask for a link back.
5. Get Referrals WITHOUT Asking For Then
Now again Terrell Edmunds Shirt , why would people refer your services, when you could very well be a competitor? Simply because they stand to lose far more by NOT referring you. And how would you make that happen? Let me give you an example.
A while ago, super-marketer John Reese published his " Newsletter" - a 17-page thumper of an issue full of excellent marketing information. I bet it also became the most well-circulated newsletter in recent internet marketing history.
Why? Because it was so good Maurkice Pouncey Shirt , that other publishers practically BEGGED him to allow them to pass it on to their subscribers. They felt they would be passing on a valuable resource their subscribers would thank them for.
So how do you do this if you are not John Reese? Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas -
* Create and install a useful script on your website and allow others to link to it
* Allow others to install your script on their site with a link pointing back to you
* Write useful reports or ebooks and allow others to give them away
* Create brandable reports and viral ebooks that others can tag with their affiliate link
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